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National category framework

Four dental service pathways used across the network.

The categories organize information and local market positions according to principal treatment intent. They do not establish diagnosis, individual suitability or the provider required for a particular patient.

01

Routine and preventive

General Dentistry

General dentistry is the usual starting point for dental examinations, professional cleanings, X-rays, fillings and ongoing oral-health monitoring. It can also include assessment of tooth pain, damaged teeth, gum concerns and existing restorations.

A general dentist can determine whether care can be completed within the practice or whether referral to another dental discipline is appropriate.

Review the general dentistry pathway
02

Appearance and restoration

Cosmetic Dentistry

Cosmetic dentistry focuses primarily on improving the appearance of teeth and smiles. Common procedures include professional whitening, veneers and dental bonding, while some treatment plans may combine aesthetic and restorative objectives.

Assessment considers the condition of the teeth and gums, the desired result, available treatment options and any limitations or maintenance requirements.

Review the cosmetic dentistry pathway
03

Tooth replacement

Implant Dentistry

Implant dentistry concerns the replacement of missing teeth using dental implants that may support individual crowns, bridges or dentures. Planning can involve examination of the gums, available bone, bite and overall oral health, followed by surgical and restorative stages.

The appropriate sequence and provider involvement depend on the number and location of missing teeth and the individual clinical assessment.

Review the implant dentistry pathway
04

Alignment and bite

Orthodontics

Orthodontics addresses tooth alignment and bite relationships, including crowding, spacing, overbites, underbites and crossbites. Treatment may involve braces, clear aligners or other orthodontic appliances for children, teenagers or adults.

An orthodontic assessment determines the nature of the alignment or jaw issue, the suitable treatment approach and the need for retention after active treatment.

Review the orthodontic pathway

Why the categories remain separate

Different intent requires different information architecture.

A broad “dentist” page can introduce the market, but it should not be expected to answer every question associated with routine care, elective aesthetic treatment, missing-tooth replacement and orthodontic alignment.

The national category pages define the pathways consistently. The city pages then add local service-area and provider context without reproducing the national explanation.

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